BEHIND THE SEAMS


To many it is unclear how complex and intricate the creative process of a collection actually is. It generally takes several stages until the final product reaches the store: The initial design phase, the sampling phase, the modification phase and finally the production phase. After approximately 8 weeks a project is completed. It takes an experienced professional to oversee and control this highly complex process, and at JUSTIN REDDIG it is no one other than co-founder and head seamstress Mila Greifenberg. Those who know her will